10 kinds of B2C shopping site the most common mistakes: 08/31/2009

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1. Without careful assessment of the sea.

Although online shopping is poor, the atomic bomb, does not mean that nothing will be able to come online Taodao gold. Transfer of many middle-aged persons, as reported by the newspapers and magazines, a large number of success stories inspired the popular online auction website on the temerity to jump the sea network. The results usually lost in the "no business experience" and "total lack of understanding network". In fact, many people may not be suitable for the network business. I think it wants to go online shopping best to have the business acumen, communication, ability to express (on behalf of advertising and ability to good), and can adapt to rapid changes in the network or control the ecological.

2. Shop location is not clear.

We often heard that a friend would like to bay around the "small clothes shop," bay "small coffee shops", never heard of have a friend who would like to bay, "a department store." When the entity's desire to shop is so modest, one entering the virtual seem modulation. I have seen too many online stores selling the goods are not enough focus on, what are selling, but did not feature location. As we all greedy, and anyway, the virtual store space for an infinite desperately wanted to plug, these consumers will only result in a blurry impression of your store. "What are all sold" is very capable of large-scale comprehensive shopping site to do, the general network share their most novice as far as possible from a cut into the category of specialists would be better.

3. Without a good e-shop programs.

When everything is ready, you must have a good web site, and a good web site must have the stability, security, speed, appearance; as just been put into e-commerce you have a technical team of independent and self-development online Mall is unwise, so choose a good electrical provider of business software (ie Shop System), is very important. China are: ecshop LAP online shop system.

4. Operators like wishful thinking to selling her own things.

Network World than you imagine still young, educated, quick to find the netizens style important than stick to their style. Do not enter too many goods only to meet their own tastes run a business, the money would still be in line.

5.
To the web to buy over-optimistic about the crowd's imagination.

Obviously spend money on the most expensive shop in prime locations, why is the crowd flow and bag rates so low? That is because the network stores plethora, it may not necessarily be interested in the huge crowd into your store. There is no commodity characteristics or delicious alluring photographs and propaganda techniques, will be difficult to attract customer's attention.

6. Advertising and marketing costs low return on investment.

5,6 points is that most online shopping novice pain. No results because it did not popular → did not spend money on advertising so popular keywords → money spent to buy the business or not → net purchases Exhale. This is what I have seen failures. Most sites poor performance and operational problems are greater than the flow of wasted advertising costs Bieji Zhao, first to solve the problem buy traffic will be effective.

7. There are results, not profits.

As the operating threshold is very low, most of the Internet sellers are not too old, young arrogant easily lost in the surge in orders for the appearance. Often vicious competitors, spurred by price cuts, excessive price-cutting competition, or purchase a large number of serious inventory. Generally make a face that sellers are not made in substance, at the time of the annual financial settlement of business tax and personal salary costs are added to the opportunity, losing money is very common. But fortunately everything Guizaijianchi efforts to identify problems from the failure to solve problems. Slowly and thus survive.

8. The lack of a unique competitive advantage.

If you really want to seriously develop their career on the network, then you'd better have the edge over the background. A pharmacist licensed sellers selling skin care products or health foods are more persuasive. If you own the traders, the entity is also co-store sales, then you do online shopping chance of success will be bigger. This is the reality, if you're not special background, it would be best for your family and friends to purchase lower-cost channels. What are the advantages, if not, you should be careful to Diuqian you just play.

9. Skimp.

Online shopping has entered a phase of intense struggle by every day and the pain of those who join the new competitors to withdraw. I think intentions do not necessarily win, and not intentions destined to be eliminated. Net purchases of all successful online shopping is almost regarded as a life in business, you can do so persistent?

10. Management team issues.

People's problems all too common, and may not be enough outstanding issues were often too great a team is far more conflict. Including people seeking non-stolen goods, important business partners Chaihuo own company, business operators and technical personnel opposing friction, etc., are common problems, are generally site toward the beginning of the decline.

 

How to make your site more user-friendly trade? 08/29/2009

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How to make your site more user-friendly trade. Human intention is that manufacturers strive to design products from the human body engineering, ecology and aesthetics to achieve the perfect angle to truly realize the purpose of technology to people-oriented, we do websites, especially foreign trade website, in addition to visual beauty, but also we must try to be a human face. Includes many aspects of humanity, the following five major emphasis Kacko considered important and useful places:

First, the site access.

Many soho or small-scale foreign trade companies, in order to save money, many of which are used in domestic virtual hosts, but the mainland's international bandwidth is too small is well known. If you enter URLs, one minute not open website, ask how many people will patiently wait? Even be able to wait, each time you open a new page will have to wait half a day, but also keep our customers become irritable mood. In fact, the website is slow but will also affect your website in search engine rankings. Therefore, the foreign trade website ugly even doing that, simply, it is certainly not slow a bit. Xie Section is strongly recommended that foreign websites have to use a good server, if the customers are mainly in the Asia Pacific region, then use Hong Kong as a server, if the customers are mainly from Europe and America, then use the U.S. server. This money is absolutely not the province.

Second, the web site contact

Most sites have a contact us trade in this column, in fact, we can do a little more humane. For example, in each product can be introduced together with the following contact; now MSN, SKYPE, Yahoo messager online chat support, and can put them all into the web page to allow customers to point the mouse lightly, we can immediately direct communication. Like a Guestbook, order online this section, and some foreign websites to allow customers to wait for them to have to fill out their birthdates, which in fact very irritating and impatient, Xie section that allow customers to leave names and Email would be sufficient.

Thirdly, the product classification and description of the comprehensive and careful

Classified as sub-fine point, complete product description as far as possible that, in itself this is an opportunity for advertising their own. Many foreign website is a picture and a product name for the old customers may not be the so-called, for new customers might have had some inconvenient.

Fourth, the site compatibility issues

This is a very easy to be ignored, but often errors. This problem is mainly two aspects, one is a different browser software (different operating systems), such as IE or Firefox. One is the display resolution of differences. Most of us are usually browsers resolution 1024 * 768, but some of it is 800 * 600, or 1280 * 1024, etc. Therefore, we done site, must be in different browsers and different the resolution of the following test.

Fifth, the site's FAQ section.

There is no FAQ section of the Foreign Trade website, Kacko suggest that you add this section to hurry. This section not only to make your site look more formal trade, but also very practical, you can sum up some of our customers always consult your question, summarize the answer to put up some beautiful, I believe customers will surely be adding to your site somewhat favorable impression.

 

To those entering the new e-commerce industry 08/27/2009

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Has done a few years, e-commerce, has experienced a lot of projects in the face of a lot of difficulties and setbacks, here according to their own personal experience to those into the new e-commerce industry, several suggestions.
E-post this non-existent, the concept of e-commerce is also very confusing, it simply means the whole transaction of goods on-line process, including pre-site construction, product planning, and then the product promotion, marketing, trading in the product transport , the transaction payment, the later services. A job simply can not do so many things, so out of e-commerce is an illusion, experts yy after the crystallization.

Reality of e-commerce needs of the entire job in the end what we will do? The company's decision should be based on recruiting, and on the future worry Zhaopin found on a search, you will find what they need is God, or one will only move people. A computer can be a phone call e-commerce, the request would graphic design, web production, promotion, planning, also known as e-commerce jobs. Well, from the post of e-commerce "god-man" in this industry requires us to be what? Under the e-commerce talents can be divided into several large.

one. Technology
1. E-commerce platform for designers. These are mainly engaged in e-commerce platform for planning. Posts have a website planning, product planning, network editing, copy and so on.
2. E-commerce Web Design. Is mainly engaged in site layout, image processing, program development. Posts are artists, programmers, network administrators and so on.

two. Business
1. Trade type. Through the network platform to international markets.
2. Internet marketing. Using the Internet expanding on-line business, brand building, maintaining customer and so on. Posts are: network marketing, seoer so.
3. Web content services. The site's information management, customer management, channel planning. Posts include: Web site operators, website editor, copy and so on.
4. The network of extension officers. Through various means (such as: mail, soft-text, search engine optimization, advertising, etc.) to promote business products or services. Jobs include: Online Marketing, seo, bd and so on.

three. Management
1. E-commerce platform management. Require such persons to the network and marketing have a certain degree of awareness and understanding with management and coordination capacity. Post a project manager, department manager.
2. Integrated Management. Engaged in e-commerce overall planning, strategy research. Posts are: general manager, boss.

E-commerce industry professionals presented a comprehensive high demands, job loose. First class technical talent, usually known as: programmers, web design, art and so on. The third category of management talent are usually called: director, general manager, boss and so on, these people are usually referred to rookie pages are not the same as thinking, vision. We often say that the second type of e-commerce business of multi-fingered talent, but also known as network marketing, network promotion, network editing, Internet, product planning and so on, when you can try to find a job search for those keywords. Of course, if you understand the point of technology, we can, and programmers, artists, etc. The first type of communication between technical personnel, and to coordinate them with the boss to work, management came out slowly and gradually move toward third type of management talent a.

We, the newly recruited new line of e-commerce, or at least should have the following in a number of conditions.

first. 1:00 Network Technology

1.ps technology. Studies point bar, ps can turn dinosaurs such as the beautiful, like make-up after the woman, and everyone likes the site too, the first impression is very important bar. Other features 11 ps do not say.
2. Front-office technology. Those html css js and so on, looks like a lot of jobs now require that electronic commerce will be a dreamweaver, but also and this is associated seo.
3. The background programming techniques. Understands the best, but the relationship is not great.
4. Network security. Learn something of it, really good, all right, when you can get rid of competitors, or to give themselves a touch of "black" chain.
In e-commerce industry, on the ps, front page is still a lot of production requirements, the best understanding of points, such as the blue is a good ideal place to learn.

s. A flexible point of mind
1. Online Marketing. Way too much promotion, e-mail promotion, seo, blog, soft-wen (bbs) to promote, IM (qq, msn, etc.) to promote, resource cooperation, the main method. Also, other event marketing, directory submission, sns, favorites, free magazine, gifts, traffic exchange, friendship links, Wikipedia, quizzes, etc. to know.
2. Web site planning, product planning. In fact, this is not difficult, multi-analyze your competitors on the lines of imitation, and more than highlight their advantages.

Promote this piece of the wide scope of products (services) are different ways to promote different, general products (services) the method mentioned above is enough to use, but it will not work when the Society of alternative methods. Such as: In the past, when doing a high-end luxury goods and did email, soft paper, blog and other promotional methods, but the result was very poor, and later to change the ways to promote the use of the target population plus beauty qq chat, induced to buy, this and bar the use of alcohol care about the promotion of ways. Of course, the best way to promote learning is often the admin5, falling behind, pushing one such site, where recommended pushdown a forum for every question you ask, the forum owner will be careful for your answer is to learn from promotion a good place.

If you understand the above, finding work is not a problem, but the wages of the early e-commerce is not high, well prepared. Network is a good platform, the lower the threshold, into the line, you will find that the profitability of network marketing companies always so few, and tactics are always so few, and so make money enough, and they would be in open company.

 

15 essential tools for trade website operators 08/26/2009

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Collection of a few very useful website to look for tools in the promotion of foreign trade can be from different aspects of the site to learn about a variety of trade information and share them all today.


Just-Ping.com is a comprehensive Web site connectivity detection services. It can be from the world's 26 different locations to connect the development of the site, and displays each location to visit the site speed and packet loss rate. One of them is located at Shanghai, so it can use it to detect whether the site was the wall.

WhoIsTheOwner.net is an aggregation type of Whois service, which can be more than 350 global Whois servers for Web site registration and registrant information.

YouGetSignal.com This tool can help you check a particular Web site is located on the server What other sites. In many cases, for the use of IP blocking dangerous sites through which you can be sure your site is not likely to bring disaster. We can also use it to learn from one side of service providers offer high-quality service, a place thousands of the site's server is difficult reassuring.

WhoIsHostingThis.com can tell you that the site where the server belongs to which company. If you want to know a site's server and bandwidth provided by whom, you can use it to query.

SocialMeter.com can simultaneously query site Del.icio.us, Digg, Furl, Google, Reddit, Spurl, Technorati, Yahoo My Web and other services connected condition, easy to learn from one side of the prevalence of the site.

Popuri.us role and SocialMeter similar to the query data including Google PageRank, Alexa rank, Compete rank, search engine backlinks, Bloglines subscription number, Whois, DNS and other information.

BuiltWith.com is a very powerful web site technical information inquiry and analysis tools. It can be very comprehensive analysis of Web site information, including the site code, the basic SEO information, by XFN and FOAF links to other Web sites, Web sites use third-party statistical services, site installation of Widget, Web content publishing tool used by , the website used by the programming language, web advertising service providers, providing content for the site to other services, the website supports synchronization services, website coding and so on. A site almost all the technical details can be found with the BuiltWith.

keywordspy.com look at the name of this bar will know. This tool can view the other foreign imitation brand sites do Google advertising keywords, but the free version is limited.

internetsupervision.com this is also familiar tools, and the Just-Ping is similar, but this major is to test several key nodes. We can combine the two tools to use.

myipneighbors.com test sites with one ip which, in the selection of fake cards can also be used when the host.

whois.sc Search site domain information, which belongs to the most basic tools. Troublesome friend of the article focus on the next turn copyright, trade shows this is derived from the construction site.

blockacountry.com shielding a country's IP, this is also the imitation brand Jianzhan in common, through this tool could prohibit people to access certain areas.

mail2web.com send and receive any e-mail mailbox, effect how, under their own tests. Anyway, the building trade Web site owners use the very handy.

archive.org to view the site history tool. Purchased a new domain name to see if there is no dark past records.

alexa.com check website ranking tool. Imitation brand to do SEO's friends should be Gesanchaiwu would go take a look at the bar.

blogpagerank.cn Search Site PR value. The exchange of high-quality outer chain, updated every time when the PR, the total going concern under the bar. Many websites how to do? All right, blogpagerank.cn support for batch queries.

 

Trade website use of space experience - Godaddy 08/24/2009

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Godaddy's servers, is the world's largest number of users, and also I used the server, the most stable one (as opposed to the case of foreign countries to open site).

Godaddy space on the website, opens in foreign non-rapid pace, but at home, open the overseas sites are relatively slower pace, and in particular the use of telecommunications bandwidth, friends, and sometimes find that open the server's website,
Particularly slow.

Domestic telecommunications bandwidth, usually on some foreign websites to do some restrictions, such as the Olympics or the crackdown when even the Open Godaddy's official website is also very difficult to open, open the Godaddy server using Netcom's website Daoshi very normal. Most of the time or no problem.

Godaddy website for the fake cards is relatively sensitive. If the infringement on the Godaddy site once a complaint, he will be issued a warning letter to you within 24 hours to remove the infringing information. If you removed in time and space may continue to operate safely without the use of samples. Otherwise, they will turn off your web site on time, and ask them to re-open your sealed room that was also a very difficult thing.

UGG shoes, watches, net, bag net. These are The complaints have been more drastic. UGG shoes do not have to say, and now space, not to upload this type of site, and a see that the seal. Watch network and the bag net is still relatively generous allotment. Provided it is not done promoting special worse, they will not be closed so soon.

PS: Benefits: GODADDY space is a relatively good space. Foreign open fast and stable. For a number of promotional efforts in a relatively not so strong foreign websites choose to use this space, is a good choice.

Drawbacks: Domestic open this space, site, comparatively speaking, more slowly. But only in relation to the use of telecommunications bandwidth friend would open this space for site slow. Such as the use Netcom, then open this space for web site internally or fast speed.

 

Common open-source e-commerce Shop System Introduction 08/23/2009

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osCommerce e-commerce Shop System - http://www.oscommerce.com

osCommerce is a set of authorization based on the GNU GPL open source online shop e-commerce solutions. The system has easy-to-visual installation interface, a sound front display and household goods online shopping cart features, a powerful background to manage and maintain functional modules easy to use, 70,000 active users and the official community forums, 121,300 homes have been registration online store solution that 3,000 mature plug-ins for your choice. osCommerce uses a variety of Open Source world, the mainstream technology solutions, providing a complete set of free and open platform, including the powerful PHP dynamic website development language, a stable Apache web server, and speed of first-class MySQL database server. To install and use osCommerce, does not require a special platform, sCommerce can run on any PHP 4.1 + of the web server, the environment needs to support PHP and MySQL can be, the operating system can support Linux, Solaris, BSD, or Microsoft Windows.

OXID eSales E-commerce Shop System - http://www.oxid-esales.com/

OXID eSales is an open source e-commerce system that uses PHP development, use MySQL to store data. OXID eSales have a modular and standards-based architecture, making it easier to customize. The system has all the e-commerce system should have features include: B2C, B2B. Powerful integrated marketing. Integrated Content Management System (CMS). Search engine optimization friendly web site.

Magento E-commerce Shop System - http://www.magentocommerce.com/

Magento is a new professional open-source e-commerce solution that provides unprecedented flexibility and control.

Magento by a number of defined function of the site, design and business logic of the different elements of the composition. For Magento system elements to describe these terms have very in-depth understanding of the use of this user manual is very critical. In this section of the introduction of these terms is likely to speaking to you is a new field, do not panic, read them thoroughly. But the most important thing is that if you do not fully understand all these new terms do not lose heart, this section is only used to introduce them, behind the chapters more depth and comprehensive introduction to these simple definition.

Magento is one of the most powerful features available from a background to manage multiple sites and stores. This allows a different web site owner can manage the store, on the same site in different languages show the same product, and other various settings. If you just In a Web site in one language to sell your product, so you do not need this feature, but can easily expand the capacity of more languages makes Magento can change in your business from the domestic market growth for the international market from time to time to upgrade.

PrestaShop e-commerce Shop System - http://www.prestashop.com/

PrestaShop is a feature-rich, based on PHP5 development of Web2.0 online shopping system. PrestaShop with a customizable, stable and so on. The whole system is only 5.8MB, easy quick installation.

ShopNC E-commerce Shop System - http://www.shopnc.net/enterprise.php

Based on MVC mature specification, high-end enterprise SOA application service WEB development platform, complete technical documentation to support developers, content related to application servers, modeling, business process, interface, integration. To provide independent research and development framework, modular code design and enterprise-class high-complexity, high-availability system development consulting and personnel training.
OpenCart E-commerce Shop System - http://www.opencart.com/

OpenCart the development of a new generation of open-source PHP-based online shopping cart system. OpenCart with easy to use, feature-rich, search engine friendly and pretty simple interface and so on.

ECShop E-commerce Shop System - http://www.ecshop.com/index.php

ECSHOP is a free open source online shop to build an independent system for the professional development team to upgrade to maintain, and provide you with timely and efficient technical support, you can also according to its own business characteristics of ECSHOP customized to increase their own mall of features.

ECSHOP addition to focusing on the powerful functions, there is an important feature of operational convenience. We put ourselves in the sake of the design concept for the user to make our products meet a high level of ease of use, just a simple click of a mouse + input to complete the mall management.

ECSHOP in the system architecture, database, design procedures are completion of senior professionals to ensure that the system robust and efficient, effective and reasonable management processes to help your business in a rapidly changing and always one step ahead, the initiative in the market .

Zen Cart E-commerce Shop System - http://www.zen-cart.com/

Zen Cart is a user-friendly, open source shopping cart system. It has: easy to install, multi-consumer model, the Open Directory depth, a variety of sales and discount model, a variety of display methods, XHTML template system, multi-controller, banner ads, newsletter manager and so on.

phpShop e-commerce Shop System - http://www.phpshop.org/

phpShop is a PHP-based online shop system. Although phpShop than other online shopping system is simple, but less functional. However, it is very flexible and allows you to personalize according to their own custom requirements.

php multishop E-commerce Shop System - http://php-multishop.com/

php multiShop is based on PhpNuke and osCommerce virtual shopping mall. It can be used with any type of content (such as news, forums, events, etc.) portal and one or more separate e-shop. Each store will have their own domain name, and has a typical e-commerce should have all the features and personality. Each store can self-management seems to be independent of the electronic store.

Open Source E-Commerce Shop System [JAVA]

At present, a free Java-based online shopping cart Shop system KonaKart.

KonaKart includes the following number of key features:

The standard shopping cart feature - support for order status, order history, customer accounts, product reviews, best seller lists, and Product Search

OsCommerce Easy migration from - KonaKart data model and database compatibility osCommerce2.2 version, you can easily migrate

Modular design - can add shipping, payment, order consolidation and promotion modules, and also supports BIRT Report

Supports a variety of databases - KonaKart support for MySQL, PostgreSQL, Oracle, DB2 and Microsoft SQL Server

Perfect skin functions - all functions can be Java APIs and SOAP Web services to access to, so the interface can be rewritten (for example, OpenLaszlo), also supports Struts Integration

AJAX Components - the use of AJAX support single-page checkout, management interface is through the use of the Google Web Toolkit (GWT) has implemented the AJAX and JavaScript.

KonaKart also has role-based security and revision, internationalization (I18N) support, a robust marketing subsystem, also supports the search engine optimization (SEO).

JAVA-based open-source ecommerce shopping cart is still very small, but the java business e-commerce system is very mature, but the prices are very high, not recommended.

Our main consideration after the adoption of PHP's open source e-commerce Shop System, of course, can also have other options, such as amazon's webstore, not necessarily in their own host and server to build the system, can hire amazon, yahoo, ebay and others e-commerce webstore to carry out our dropship store business, and thus is convenient and can get more technical support, which is the use of open source e-commerce system can not be done, but it also pointed out the need to add extra, amazon's webstore probably need to spend 60 $ a month, but also 7% of the sale fee, must register basically impossible to have any profits. Here we only give you some suggestions, the feasibility of themselves also need to inspect before the 1:00 start with to give every consideration.

 

The paypal account congelation reason analyzes 08/20/2009

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The paypal is the United States to pay a company, the Chinese use again of time the teacher feels to isn't so and without extra trouble.Was ordering a stone forum to see n of 523 hairs yesterday, analyze very good enough, the underneath was an original text contents.

1:suddenly the trade amount increase
If a new account doesn't often register time but before the trade amounts in everyday are growth or this account of explosions type of accept all of payments are very steady suddenly increment soon, so this account will freeze, because the paypal doubts that you are washing money, or worry you rise measured not to deliver goods.Result in loss for paypal.This congelation generally speaking, you provide related data according to the request of company and wait for giving of goods hurl.Can solve to limit, generally speaking the period may take around 2 weekses.

2:the hurl tell a rate increment
Hurl of account tells a rate if more than 5%, will immediately 180 day of, explain that this seller completely has never controled to use the technical ability that the paypal does business, the paypal certainly doesn't hestitate of exclude you, this comparison type according to trading of amount of money calculate, .So you have to control like you of customer's hurl tell a rate.

3:refund and back a list
If this comparison also very high words, the paypal will also think that you are unqualified, then refuse to cooperate with you.A lot of friends who do to imitate goods as long as customer one hurl tells to all withdraw a style, think so meeting ten thousand matter great lucks of, in fact uncertain.

4:AUP
This translation's coming over is the principle that disobeys a paypal company to carry on the sale of related product.Doing to imitate goods is popular.If the AUP section says you of the product have AUP the problem and so tell you very sorrily.You will doubly the paypal permanently refuse.And AUP the restriction of the section absolutely has no what way untie.

5:connection account.If your account carelessly connection a 180 day of account.So the paypal will think you is together account holder.Even if you of the account well is thought a connection after, also die.

 

 

Foreign trade website construction frequently asked questions and solutio 08/18/2009

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At present, many foreign trade enterprises of the site do not regulate the production and design, of course, through the network marketing business is not successful, foreign trade combined with network marketing for many years the foreign trade network and network marketing experience, many foreign trade enterprises for the provision of English-sharing Web site-building programs for foreign trade Enterprises Website reference.


Web site is currently prevailing in the domestic foreign trade issues:
         1. Web site design traditions, and not in conformity with foreign customers browsing habits, leading to a foreigner is very difficult to find the information he wanted;
         2. Website not user-friendly layout, there is no interaction, when a user looking for a long time did not find the information he wanted, I would like to direct consultation through the network hard to find the most detailed and relevant contact person in charge;
         3. Web site design professional, rough work, a lot of grammatical mistakes in English, resulting in feeling so foreign users of the company very professional and very little careless, but not their co-operation opportunities;
         4. Web site could not be opened abroad, or foreign countries to open its Web site users unbearable slow, resulting in users do not have patience site is already closed, so that orders for the opportunity to come to naught;
         5. Feedback on the site, online consulting, e-mail consultation is displayed, so buyers do not already found a supplier;
         6. Web site did not do the basic optimization of overseas search engine ranking campaign to several pages away, so it is difficult to find buyers;
         7. Black Hat Web site optimization, search engines have been blacklisted, so that buyers can no longer in the search engines can not find the site;
         8. Ignores the foreign local user habits, neglect of the well-known local search engines and local people used the search engine.

         In response to the above solution to the problem:
         1. Trade with the West of the overall site design, pay attention to the font and size (smaller fonts like Westerners), the browser code (or the proposed encoding utf-8), the details of dealing with (the details of language, fine website design, etc.).
         2. Foreign Trade website design reference well-known large companies abroad to make the atmosphere to show the strength of corporate and professional, the company, if large, should show their qualifications and strengths, contribute to the enhancement and promotion of brands.
         3. Trade website must be placed in the server go overseas to ensure that overseas users visit the Web site of the speed, if the user groups of globalization, it is recommended to use the host United States, after all, the Internet's most resource-rich United States. If it is specific for certain regions and countries, then we recommend that the local site to buy space.
         4. Corporate offices, too important, a large number of Email have a business, one can not be lost or out of other problems. To ensure that the global send and receive normal, and now the situation in accordance with the mainland, the company used the post office server, then placed in the mainland, basically there are many overseas countries have not received your company offices. E-mail but do not need to let foreign companies do not feel that professional customers, which will require the use of overseas offices of enterprises. Mail servers in the United States or Europe or Hong Kong, Taiwan and mail server IP must resolve to do the reverse, as we choose foreign mail system mail system. At the same time, choose the best relay server forwarding overseas, the mainland's message of not the past, can also be transmitted outside of the e-mail server.
         5. Trade construction site to carry out the most basic site optimization, such as keywords optimization, navigation optimization, labeling optimization, keyword density, etc. is important to note that these sites can now be regarded as the basic configuration of the building.
         6. External Trade website design should pay attention to human nature, take a look at Dell, Apple, Aol, iriver and other sites, concise, important information is always in the most eye-catching location, contact details, can not find the information they have to time, there are many ways to allow him to direct and communicate the responsible companies, such as timely e-mail, instant messaging, Internet telephony and so on. Allow users to always be able to find the information he wants. Abroad, many of them are self-service Web site is because the site guide is very clear, very clear notes, visitors step by step in accordance with the instructions to complete the things he wanted to know if there is doubt, and can easily find relevant contacts, so that problems are promptly resolved.
         7. Not to opportunism, to do some marketing credibility, such as sending spam to deceive search engines and so on, very serious consequences.
         8. A better understanding of target customer groups, the use of habit. Such as in Europe, many procurement professionals to use the Yellow Pages more frequently than the network. Some areas is the use of B2B business platform for more than a search engine, in some places, it is the contrary, there are fair and so on, according to different regions to develop the habits of different online marketing budget.

         Foreign Trade Marketing Solutions Web site:
         1. To find professional, very strong and long-term development of site-building overseas companies, professional performance of foreign trade in a familiar, proficient in English, professional website design development.
         2. Select your local customer base, where the rental site or server hosting space for your customers to open your site.
         3. In addition to the basic points above, the best way is to have follow-up of extension services, such as site optimization, etc. to introduce the overseas promotion.

 

The first element of e-commerce sites - Site trust 08/15/2009

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   On this issue today, but the actual time to study some of this focus on why e-commerce conversion rate is low and some articles written before the discussion of this topic, such as: search engine marketing conversion rate of customers, search engine marketing, in fact, can go farther, but also to the conversion rate of some examples of the high site. However, a recent survey, another worn-out cliches, and we hope to explore this issue.

         According to the latest econsultancy.com the "e-commerce sites to convince customers to buy" the investigation, analysis of 1300 survey report revealed that the impact of user-generated purchase of the following factors:

The credibility of the seller - 28%
Price - 26%
Site look and feel - 16%
Site ease of use - 15%
Merchandise discount - 4%
Reasons such as courier and delivery - 3%
Appear in the search engines - 2%
Details please: here.

  Embodied in the data is:

28% of users have purchased because of the credibility of the seller, the purchase of 26 users of the reason is price, but very surprised that the site's look and feel able to encourage them to 16 percent is under the first element of the list.

Then we could give some thought to overseas ebay why such sites can attract so many sellers, in fact, old enough because the brand and website to provide some services, more consumers desire to shop. Look at Taobao, Taobao Although many types of sellers, but can get more orders must be bored with some of the crown or the seller, this demonstrates a certain extent, in fact, the Internet, most users feel that unsafe.

In addition this survey so that we are aware of several issues:

        1, under the influence of the factors alone are more a matter of fact, the seller's reputation is one of the first element of the next.

        2, our data may not display the true intent of the user, what I mean is: no matter what kind of data we use, in fact, can not fully display the user a real inner world, return to the essence of business, it should be from the user the basis of needs.

         3, it is noteworthy that although the search engines to bring more people to the flow, but sad because you top the possibility of orders in a matter of fact there is no legend so high.

        So what's to improve Web site credibility and enhance your Web site in the buyer's shopping desire, from simple e-commerce sites, the individual that can do its best to provide third-party certification, and the establishment of a higher safety factor, of course, only safety factor to provide Web site at the same time, it is necessary to pay attention to their own Web site to guide and website ease of use. Here are doing to our friends overseas trade suggestion:

        1, if you are doing ebay, http://www.eyebuydirect.com/ suggest that you look at this website provide a great deal of the credit rating business.

        2, the use of ekomi service, he also provided a large number of businesses certified. It is said that the use of its business into the highest 5%.

        3, showing more of your authentication information and the page appeared, especially in the Web site under the orders of the page, as far as possible both for each page so that users can reduce the time of the last step the possibility of withdrawal.

       4, more PR, regardless of the original media or the way the existing SNS, the release of the outside, so that the user orders have been of great benefit.

        It seems that trust in e-commerce Web site is currently the first elements to be addressed.

 

sharing the experience of B2C Shop 08/13/2009

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First, be very aware of their products, understand the needs of customers.

This is often a common problem in many businesses, if not even know their own products, but also how to persuade customers to buy them. Therefore, no matter what commodity sales have become experts in the field, which we need more understanding of the fields with their predecessors in the field study. Customers have a desire to wait until the time of purchase may be based on the demand for rooms to provide the most suitable to the customer of goods or the provision of relevant information to customers.

Now a lot of open platform, more and more people are looking at joining the ranks of business, I am eager to finally own feelings You'll be tempted to become an online business, in fact, nothing I do not know, just looking at a friend's Shop a good business, wanted to try could be because of the commodities are not familiar with the very short pre-business, I started looking for the problem, then solve them all. Business is pretty good now, and strive to eventually return there, I am very pleased with the shop I want to write up the experience to help bring more business.

Second, the publicity Shop out, so that more people come to you, rather than waiting for the arrival of the business.

Businesses want to prosper, we must do propaganda, no matter how good the platform is more than just provide a platform, so business is good or bad, the decisive, critical business information, or to see whether or not in place, so that more people have the opportunity to see you website to find the product you are selling, when in need you can think of. Online advertising There are many ways, it also requires businesses to learn, not only to sell their products and would like to related sites, forums Shop release information, more knowledge needs to understand the search engine, because a large portion of Web site traffic from the search engine, relying solely on the platform itself is not enough, please, we must have such a sense of: the platform, but provide us with a perfect service, really want more traffic, to achieve the purpose of sale of goods is entirely the need for on their own, the sky will not fall much, as we have known the word, always like to have the opportunity to prepare people. Of course, can also be a conditional fee-based advertising.

Third, and most importantly, must be administered Shop honesty, only business is booming, rolling in money.

Internet shopping is the virtual, the sincerity and credibility to the online business shop brought a lot of nuisance, and only let friends believe that you and your products, business will be growing in volume, operating process, the customer service must be timely, so that customers have any questions can be resolved in a timely manner, do not believe that the network purchase experience to customers, I will give my full recommendation of online payment transactions to the customers the benefits of online payment, so that they believe that the platform first, and then believe me, this business would be easy. Can make use of the platform to enhance the credibility of the credibility of their own, so the second go, I believe you will be more customers, but also for our Shop to do word-of-mouth publicity, will in effect help us to promote the Shop, so you want more business long-term, we must be honest operation.

Fourth, stock and commodity prices is also a channel for product sales of the necessary factors.

General choice of the majority of online shopping is a convenient map and cheap to find a good supply, while ensuring the quality of goods at the same time, there is a modest price, will be more competitive. I think the reasonable pricing will usher in their fixed groups of customers, this deeper understanding I have to once again appeal to the owner are reasonable pricing, on the true quality of goods to attract customers and retain customers.

5, it is necessary to try to do professional, after-sales service to improve.

Shop the original so people tend to take the two extremes, one is a single product, customers will not feel rich products; a product is all-inclusive, anything to do, but because of limited energy, everything can not attend, the customer does not feel professional, The results can not be sold anything. I believe that the best person to open shop to choose a character can do the same category, such as specially for cosmetics, specially for mobile phones, clothes and other professionals, it is best to do a number of brands. In understanding the basis of products sold, and have some relevant expertise, the selling process can be based on different situations, to provide different goods, especially good after-sales service, which will determine the success of the transaction, after-sales service to do good, customers will become repeat buyers.

Write so much, filled with emotion, deep feelings. Do not know will not be the same friends online merchants have some help? Let us, with full of gratitude, the Shop with us, accompanied by my shop, with all my friends and friends of loved ones who spent the years after the sincere hope that their sales in the network may be the wave of rapid-Yong Jin , happy to share with you all share the wind and rain, but also firmly believe that their future must better.

 

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